{"id":1915,"date":"2021-01-20T13:05:14","date_gmt":"2021-01-20T13:05:14","guid":{"rendered":"https:\/\/www.videoworks-london.co.uk\/?p=1915"},"modified":"2021-01-20T13:09:18","modified_gmt":"2021-01-20T13:09:18","slug":"five-ways-to-repurpose-video-content-effectively-during-covid","status":"publish","type":"post","link":"https:\/\/videoworks-london.co.uk\/video-production-london-uk\/five-ways-to-repurpose-video-content-effectively-during-covid\/","title":{"rendered":"Five Ways to Repurpose Video Content Effectively during Covid"},"content":{"rendered":"

<\/a>Five Ways to Repurpose Video Content Effectively during Covid<\/h1>\n

In a perfect world, you\u2019d publish brand-new, highly engaging videos every week. There\u2019d be a camera crew at hand, ready to shoot and broadcast your company to the world. However, budgets have their limits, so it\u2019s a good idea to make the most out of your campaigns. And there are ways to make them feel fresh and not sloppily rehashed.<\/p>\n

Throwing a campaign into your desktop\u2019s trash is as reckless as burning money. Thinking outside the box along with some editing can go a long way in revamping a campaign, spreading awareness and getting a return on your marketing.<\/p>\n

<\/a>Why repurpose video content?<\/h2>\n

The rule of 7<\/a> \u2013\u00a0that\u2019s why.<\/p>\n

This rule is firmly embedded in every marketer\u2019s mind when they\u2019re doing the hard slog. It takes an average of seven interactions between a consumer and a brand for a sale to occur\u2026 Seven!<\/p>\n

That\u2019s why we repurpose content. Consumers need more information than ever to part with their money. So much competition exists for their attention that they\u2019ll need to feel compelled to choose your business. Let it be said that this applies to B2B as well as B2C.<\/p>\n

Before you start repurposing videos, make sure that you archive your videos\u00a0\u2013 and in a way that it can be found again. In fact, maybe have a back up for the backup. The first stage of evergreen video marketing is to keep your repository easy to search and access. Now let\u2019s get into how to optimise your video content\u2019s potential.<\/p>\n

<\/a>Tip #1: Vary your distribution channels<\/h2>\n

Long-form Youtube videos are begging to be repurposed.<\/p>\n

Video generates the most engagement across social.<\/p>\n

LinkedIn users are 20x more likely to share a video<\/a> on the platform than any other type of post.<\/p>\n

Recycling content works to improve engagement on your social channels. Create snippets that you can share across social in a series. Changing the size of the video is crucial. You don\u2019t want the top of the speaker\u2019s head cut off, or for any font to drift off the side of the screen.<\/p>\n

Here\u2019s a break down of the recommended video specs and dimensions that you\u2019ll need for different social channels:<\/p>\n

<\/a>Regular Facebook Video:<\/h3>\n

Recommended size<\/strong>: 1280 by 720 pixels<\/p>\n

Minimum width<\/strong>: 600 pixels<\/p>\n

Supported aspect ratios<\/strong>: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)<\/p>\n

<\/a>Instagram in-feed video and video ads<\/h3>\n

Square video:<\/strong> 600 by 600 pixels (1:1 aspect ratio)<\/p>\n

Horizontal video: <\/strong>600 by 315 pixels (1.9:1 aspect ratio)<\/p>\n

Vertical video: <\/strong>600 by 750 pixels (4:5 aspect ratio)<\/p>\n

<\/a>Twitter horizontal videos<\/h3>\n

Recommended size:<\/strong> 1280 by 1024 pixels<\/p>\n

Minimum size: <\/strong>32 by 32 pixels<\/p>\n

Maximum size: <\/strong>1920 by 1200 pixels<\/p>\n

<\/a>Twitter Vertical Videos<\/h3>\n

Recommended size<\/strong>: 1200 by 1900 pixels<\/p>\n

Minimum size: <\/strong>32 by 32 pixels<\/p>\n

<\/a>Snapchat Video Specs<\/h3>\n

Recommended size:<\/strong> 1080 by 1920 pixels (9:16 aspect ratio)<\/p>\n

Recommended specs: .<\/strong>MP4 or MOV, H.264 encoded, between 3 and 10 seconds long, maximum file size 32MB<\/p>\n

<\/a>Linkedin Shared Videos<\/h3>\n

Maximum size: <\/strong>4,096 by 2,304 pixels<\/p>\n

Minimum size:<\/strong> 256 by 144 pixels<\/p>\n

Supported aspect ratios<\/strong>: 1:2:4 to 2:4:1<\/p>\n

<\/a>#2\u2013 Create a social teaser video<\/h2>\n

Creating hype and excitement stems from those sneak peeks.<\/p>\n

You may be familiar with influencers using this technique before a new line drop. However, any business can create this sense of anticipation. Turn heads by focusing on how this new launch is a big leap for both your company and your industry. 53 percent engage with a brand<\/a> after watching a video on social media.<\/p>\n

And so, creating dialogue \u2013\u00a0especially through video\u00a0\u2013 on a regular basis before a launch makes it more likely that they\u2019ll head straight to checkout on the launch day. The plan is to already have completed the rule of seven (which obviously isn\u2019t hard and fast), so that you\u2019re customers are eager to purchase your new offerings.<\/p>\n

<\/a>#3\u2013 Landing page video<\/h2>\n

Landing pages with a video have an 80 percent increased conversion rate.<\/a><\/p>\n

Think about keeping this style of video under two minutes, and about 90 seconds is best. It\u2019s enough to get your essential message across while holding onto users\u2019 attention. What goes without saying is that a landing page video tends to need a crisp, professional finish. As long as the original video quality is good, editing the footage and sound can transform the feel and end result.<\/p>\n

<\/a>#4\u2013 Convert webinars into snippets<\/h2>\n

I\u2019ll refrain from using the common term \u201cdigestible snippets\u201d because we\u2019re not talking about biscuits here. Saying that, so long as you\u2019re using a high-quality microphone and camera, webinars can be a goldmine of content. Especially, over the past few months where Hangouts and Zooms are commonplace \u2013\u00a0there\u2019s likely been some really good discussions. If you haven\u2019t done so already, think about recording any meetings that get into product details or provide value and engagement for your audience. The key then is to break these down, so that they capture and retain attention.<\/p>\n

<\/a>#5\u00a0\u2013 Behind the Scenes\u00a0(BTS)<\/h2>\n

This last one showcases personality, adds variety to your content and lets viewers into your brand\u2019s character. Using BTS footage gives you the chance to connect with customers on a personal level. A community doesn\u2019t have to be \u201cHey guys! DM me and join our private community\u201d. People can feel a part of a community simply by letting them into the lighter side of your company and creating a sense of endearment.<\/p>\n

We are the makers of big, little and everything-in-between campaigns. We can also help you to make the content evergreen and show you the ropes so that the effects of our work together produces the best results for your business.<\/p>\n

Send us a quick message to start collaborating with us here at Videoworks today.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Five Ways to Repurpose Video Content Effectively during Covid In a perfect world, you\u2019d publish brand-new, highly engaging videos every week. There\u2019d be a camera crew at hand, ready to…<\/p>\n

Continue reading →<\/a><\/p>\n","protected":false},"author":1,"featured_media":1916,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[358,242,309,251],"class_list":["post-1915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-production-london-uk","tag-corporate-animation-video-production","tag-corporate-video-production","tag-video-production-company","tag-video-production-london","has-media","has-thumbnail"],"yoast_head":"\nFive Ways to Repurpose Video Content Effectively during Covid - Video Production London - VideoWorks<\/title>\n<meta name=\"description\" content=\"Here\u2019s how to revamp video content to spread brand awareness and drive traffic to your site.Get in touch with London's leading....\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/videoworks-london.co.uk\/video-production-london-uk\/five-ways-to-repurpose-video-content-effectively-during-covid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Ways to Repurpose Video Content Effectively during Covid - 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